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All critical elements of an effective landing page

  1. Remove the main navigation.
  2. Match the headline of the landing page to its corresponding CTA.
  3. Remember: Less is more.
  4. Emphasize the offer’s value.
  5. Encourage social sharing.
  6. Create more landing pages to generate more leads.
  7. Only ask for the information you really need.
  8. Consider whether To Submit, or Not to Submit?
  9. Reduce anxiety with proof elements.
  10. Make the form appear shorter.
  11. Include rich media on your landing pages.
  12. Pay attention to the copy.